\r\n U13 \u2013 More Strategies for Entrepreneurs \u2014 Part II\r\n0:00\r\nOK, let\u2019s go, Welcome, everybody, I appreciate your participating.\r\n0:05\r\nI wanted to cover again, just sort of like part two, we started talking about how to create new cash flow. And we had some ideas, and we\u2019re discussing some of th… <\/div>\r\n
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U13 \u2013 More Strategies for Entrepreneurs \u2014 Part II
\n0:00
\nOK, let\u2019s go, Welcome, everybody, I appreciate your participating.
\n0:05
\nI wanted to cover again, just sort of like part two, we started talking about how to create new cash flow. And we had some ideas, and we\u2019re discussing some of the things I\u2019ve done over the years, just to get examples. And we\u2019ll do that some more. Quickly see who\u2019s here.
\n0:22
\nRight?
\n0:24
\nWell, we get started. Anybody can join us, this will be recorded.
\n0:28
\nYou\u2019re welcome to interrupt me, and raise your hand, or whatever it is.
\n0:31
\nSo, let\u2019s see, it looks like Do you wanna, That\u2019s something, OK, how\u2019s that, Can you give us permission to record this Right, go ahead, I\u2019m sorry Can you please give us permission to record John? Yeah, absolutely. Please do.
\n0:52
\nOK, OK, you have to approve us now.
\n0:57
\nOK, I got to press a button over here.
\n1:00
\nYep. All right, let me find out what that is.
\n1:02
\nSee?
\n1:05
\nWe have to ask individually, also may, Kay?
\n1:10
\nquestion?
\n1:14
\nHere we go, Got it. OK, that was Tina and who else?
\n1:19
\nIt says, please request recording permission, where do you request that?
\n1:25
\nBottom line, Marina, bottom, The Recording button?
\n1:30
\nYeah, Requests that he needs, If that\u2019s OK, I see here, Marina, OK.
\n1:36
\nGot it, You\u2019re in, OK. Thank you, OK.
\n1:40
\nRight. Anybody else, it\u2019s fine. Just let me know. I\u2019m recording this, and this will be in the members area. Maybe it will edit a bit, but anyways.
\n1:50
\nCaroline, did we get Caroline?
\n1:53
\nNot yet.
\n1:55
\nYes, yes. Or it, she wants to record, OK?
\n2:00
\nIt doesn\u2019t give me an option yet.
\n2:03
\nUm.
\n2:08
\nLana.
\n2:14
\nYep, OK, now we see people putting it in the chat. I\u2019m wondering if they\u2019re not able to unmute themselves. Oh, they\u2019ve gotta just Unmute button right there on the left, bottom corner.
\n2:32
\nOK, Caroline\u2019s, the only one who\u2019s not recording, yeah, there\u2019s no option for me to allow her to record, I don\u2019t see it.
\n2:39
\nOh. She must be from the phone, then calling from OK. All right. Well there\u2019s enough recordings going on here.
\n2:45
\nSo I\u2019m muting now. OK, I appreciate that, OK, great, so let me just recap what we discussed in the previous hour we\u2019re talking about.
\n2:56
\nUm.
\n2:59
\nThere are easy ways to create new cash flow.
\n3:03
\nAnd I\u2019m not saying, I avoid seeing, buy a business, OK?
\n3:09
\nSometimes that\u2019s what it means, but it doesn\u2019t always mean that sometimes it literally can be a handshake, and you start, you adopt a new habit or practice, and all of a sudden, you\u2019re making more money, It\u2019s actually, it could be that simple. Sometimes it is, Sometimes, it\u2019s not. In the beginning, sometimes it\u2019s about, you really gotta work hard.
\n3:25
\nPut a lot of effort into it at one time, and then you\u2019re making some money on a regular basis. It could be $2000 a month.
\n3:33
\nI use that as my benchmark or my first objective for people. Because I think psychologically, people can accept that, that we can make $2000 a month. And then maybe it\u2019s a little difficult for them to accept that it\u2019s possible to do that 90 days.
\n3:48
\nI\u2019ve done that many times, by the way.
\n3:49
\nBut if I say it, it\u2019s usually enough for people to say, OK, Well, I\u2019ll go for that. Let\u2019s, let\u2019s see what we can do.
\n3:55
\nSo what we discussed was, if you, well, the first two things I asked you to bring to the call, and what we\u2019ll get into this is what you\u2019re proficient in. So make some notes, you\u2019ve made some notes on that and make some notes on what you love to do.
\n4:09
\nAnd then with that, on the previous call, we were just talking about, let\u2019s say that doesn\u2019t apply, and you just want to have some more money.
\n4:17
\nOr you happen to know about a subject. So maybe you\u2019re proficient at something.
\n4:22
\nAnd like I talked to this woman, previously, who had a really interesting, kind of like brief life story. And I thought, well, that would be a nice biography that would be somewhat entertaining.
\n4:32
\nEven though it\u2019s somewhat tragic, but it\u2019s also entertaining. It\u2019s kind of funny, but not.
\n4:37
\nSo that would be interesting if she could write a book on that and market it.
\n4:40
\nAnd so that\u2019s where people kinda stop, because they think, they think in terms of, you know, these novels that make millions of dollars and so forth, and you don\u2019t have to write to do, that.
\n4:51
\nYou can write to promote something.
\n4:53
\nYou can write to make a little bit of cashflow and so the example I gave was um, um, Using a service like Mag cloud \u2026 or \u2026
\n5:03
\nMag cloud dot com allows you to upload content. So where do you get the content from? Well you can write about it, You can spend a year writing a book. doesn\u2019t take that long, really. You just do a little bit every day literally. If you if, you wrote a really good page every day. I mean, we\u2019ve heard this before. It\u2019s, you\u2019ve got several hundred pages by the end of the year. That\u2019s a, that\u2019s a pretty good book, probably.
\n5:25
\nI gave the example of a friend of mine who used someone in another country who does writing for, for us a profession. And because it\u2019s another country, the cost was very low. So he was able to pay her about $400, and she was thrilled to do it.
\n5:41
\nIt was a small book on Scrapbooking, a book. I\u2019m doing Scrapbooking. And the reason why he chose scrapbooking is because he went ahead and advance to find out what was popular on Google, on the search engines.
\n5:55
\nand just like, we\u2019ll talk about that, too.
\n5:56
\nHow to find out if the product is even worth getting into the product or service or whatever you want to get into.
\n6:02
\nIf it\u2019s worth it, you can, you can find out.
\n6:04
\nSo, anyways, he was able to make, I think it was like $35,000, or probably a little bit more than that, in a short period of time, for that year, and that one was happy. He was, he was good and he had the platform to do it.
\n6:16
\nThat\u2019s why I like this time in history right now because we have all these tools that we can.
\n6:22
\nfor example, if you want to publish a book, you can literally go to a publisher like it\u2019s not a publisher. It\u2019s called a Vanity Publisher and the website is lulu dot com \u2026 dot com. Now I didn\u2019t mentioned this previously but I\u2019m just gonna run down this real quick So writing a book as a way to generate cash flow for yourself. And you can do it in a short time.
\n6:42
\nAnd you can do it by outsourcing the labor. A lot of it. And you can also do it by collecting research that other people have done and then you can modify that research, or it\u2019s always you give credit to them. And you can put in your own commentary, obviously, you\u2019ve gotta write something, you\u2019ve got to come up with some original content, But then it\u2019s a matter of publishing it.
\n7:00
\nSo let\u2019s say, like I\u2019ve talked to people before that had books, and they just didn\u2019t know how to publish it, and I got him published.
\n7:06
\nIt\u2019s pretty easy, and I say published publishing is a marketing function.
\n7:11
\nIt\u2019s not just making your book available on the internet.
\n7:14
\nOK, so when I make it available somewhere, the nice thing about Lulu dot com or Mad Cloud For That Matter, is people can order the book and it\u2019ll be printed on demand. And I don\u2019t need to have, I don\u2019t need to come up with thousands of dollars to store the inventory and ship it myself, which I\u2019ve done before.
\n7:30
\nIt\u2019s expensive to do that.
\n7:31
\nSo you can actually print and publish a book without even having the book.
\n7:36
\nAnd people will today will take it on PDF or adults. Some of them are ordered on paper and someone else will deliver it to them. So like I was saying, I mentioned my Cloud lulu dot com is another one where for about $50 or nothing, the $50 goes in purchasing an international, standard book number. It\u2019s an ISBN with a barcode, and it goes on the back of the book.
\n7:57
\nAnd that\u2019s what\u2019s used to track the book, and you want that because it\u2019ll you can put it on bookshelves and Barnes and Noble, and things like that. If you set something up at Lulu an Account for free, and you upload your content and you design your book cover, you can do it on Lulu or you can have someone else. Create your book cover can do all the design and production of your book cover.
\n8:16
\nAnd I can talk about how that\u2019s done.
\n8:18
\nYou can put all that together.
\n8:20
\nAnd the timeline for this is probably, if you have the content, if you already have the content, let\u2019s say, is about, anywhere from a few days to a month, to go through loulou, and I\u2019m sure there are other ways to do this, but Loulou will get your book on Amazon.
\n8:37
\nAnd Loulou will also get your book on the shelf, and the store, where you live at Barnes and Noble. It\u2019s really cool.
\n8:44
\nSo, you could be an author right there in your neighborhood in a month with your face on the book, if you want, you know, and this sort of thing, and you can promote yourself.
\n8:50
\nSo, probably, if you\u2019re already professional, like, for example, our pediatrician, she\u2019s written a book on why you don\u2019t need the CDC\u2019s recommended vaccination schedule.
\n9:01
\nWhen, in fact, we hired her, because our other pediatrician quit because we wouldn\u2019t follow the CDC schedule. So, that worked out perfectly.
\n9:07
\nBut, her book could promote her practice, which I\u2019m sure it does, because, you know, I think we got a copy of it, I\u2019m sure we gave it to somebody, and I\u2019m sure that person said, Oh, well, this pediatrician will do that. OK, I\u2019ll go there. So, a book is almost like everybody should be doing it. and I know it sounds like the market is saturated, but look at exercise equipment.
\n9:26
\nI mean, the market is like multi-billion dollar market.
\n9:29
\nBut every year, some product carves out a $10 million niche for itself.
\n9:35
\nSo a book, at least as a way to start to make more money, and that\u2019ll just sit out there and sell. And then it comes out, It comes down to you, you marketing it, And I\u2019m gonna leave it at that as far as you marketing it, because let\u2019s talk about that, because I think that that there, again, once I get to that point, people go, Well, then, what do I do now?
\n9:52
\nHow do I market a book, right? So we can talk about that as well.
\n9:56
\nDoes anyone want to chime in with some questions? Am I talking too fast?
\n10:00
\nSometimes I get carried away.
\n10:03
\nEither, John. I have a quick question. You said in our previous session you discussed all this stuff Did you record that by chance, and that does recorded. Yeah, I\u2019ll send them both out. We\u2019ll do two segments. I\u2019ll do another segment next week I think.
\n10:15
\nThis is going to be popular Because there\u2019s so many ways we can discuss this So what did you guys come up with as far as like figuring out what you\u2019re proficient at and What you really like?
\n10:28
\nHave another question mm, OK. I do have three books right now, that I\u2019ve written. I have one lady who was actually done illustration.
\n10:37
\none as a kid, but she shoulder issues.
\n10:42
\nSo she thought, I was wondering if you know illustrators didn\u2019t if you know anyone that can actually just go over our book.
\n10:52
\nGreat question, I will refer you to this one supplier, I call it. it\u2019s fiber dot com. See, if there\u2019s an illustrator on that forum. There\u2019s 12 other forms that are like that, where they charge you by the job.
\n11:05
\nAnd it\u2019s very affordable, I would start there. It probably is likely that you would end up finding someone else, but that may lead to finding someone else. So, looking for an illustrator for children\u2019s books, I would go to fiber dot com.
\n11:34
\nDoes anyone else? Anyone want to contribute, Marie, did you have anything?
\n11:38
\nDid you want to bring up something, You know, something you\u2019re proficient at or you want to?
\n11:45
\nSeveral things. I\u2019m pretty creative.
\n11:48
\nMy mind does creating things that I never knew.
\n11:53
\nI didn\u2019t really put it to work until just now, and I can see already, as you\u2019re talking, you know, my roles are turning, and I\u2019ve already written, and they were written about 3, 4 years ago, one of them actually can possibly become a TV, Exactly.
\n12:11
\nNow, there\u2019s the I mean it\u2019s alright.
\n12:13
\ngreat.
\n12:14
\nI would probably talk to him private about that.
\n12:17
\nAnd maybe OK Sure, right, there\u2019s some trade secrets. Let\u2019s not discuss trade secrets here. But but generally, yeah, OK, so you already have content.
\n12:25
\nSo now it\u2019s just a matter of marketing because you could write a book that really, maybe it\u2019s just a great story and someone wants the rights to it to write a script for it, Which is awesome, right?
\n12:36
\nAnd so there\u2019s your marketing right there. Let them market it. And you have a contract. It\u2019s a licensing agreement.
\n12:41
\nSo there\u2019s another way, You know, like who to contact and how to, how to prevent accidentally making a contract that would not necessarily favor me, you, you have like, OK, if you\u2019re going to do a deal like that and this would be like a deal of the writer for that created Harry Potter, I that\u2019s great example Probably. Or Stephen King, OK.
\n13:05
\nDefinitely, you want someone who\u2019s, who has experience and attorneys are good for this, copyright attorney would know and you want one that actually will negotiate a licensing agreement.
\n13:16
\nSo that was it.
\n13:16
\nThat just takes place in the interview So you would find an attorney that understands copyright and licensing Attorneys are good for things like that, OK, yeah Go down that road out me on what about a cookbook? I also wrote a cookbook. I have a lot of Mediterranean, good, healthy diet, and stuff like that.
\n13:40
\nI\u2019ve already, pretty much about 30, 40 pages, that just, I need to have my kitchen, housewares flooded, so I wanna get that done, and get some cooking classes, aren\u2019t do YouTube, and stuff like that, I think, that\u2019d be fantastic for promoting it, but, OK. So where\u2019s your money coming from on the cookbook?
\n14:02
\nThinking of putting it on Kindle books, Nice.
\n14:06
\nAnd what about a phone app?
\n14:09
\nI haven\u2019t thought about that, haven\u2019t gone that far yet. My wife uses her phone to make pancakes.
\n14:17
\nYeah, she\u2019ll be there with her for, I mean, we know the recipe. But we always pick a different recipe, but it\u2019s always there on the counter, and she\u2019s like doing this.
\n14:26
\nSo, you know, there\u2019s that niche there, There\u2019s a phone app.
\n14:29
\nIt should be free, probably, but, I think, maybe, your money in a cookbook.
\n14:34
\nBecause there\u2019s many cookbooks. And who cares about a book these days? It should be on the computer, right.
\n14:40
\nWhat if your money comes from the sponsor?
\n14:43
\nWho\u2019s going to promote a product in the recipe?
\n14:47
\nThat, that may be where you can make some money.
\n14:50
\nRight. Another friend actually recommend that as well, I have some spices very different.
\n14:58
\nI\u2019ve tried several different brands. Different regions have different backgrounds, you know. This particular spice, and they really love like, oh my god, let me just sprinkle some on my orange and they they\u2019ve tried it with oranges but basically we use that as like a garnishment. Either on top of food or you can just dip in oil in and just dip it in that particular space then you can have it as a snack. It\u2019s really very healthy.
\n15:31
\nI want to I wanted to know you know, I wanted to back that.
\n15:35
\nI also wanted to approach showing the company, showing, yeah, maybe some ingredients to them and see that.
\n15:44
\nI have to think about that, too, now, that we\u2019re talking about all these different.
\n15:48
\nYeah, the sponsors may be a good thing, so it\u2019s a matter of just contacting them.
\n15:53
\nThat sounds pretty yeah, So you\u2019ve got, especially us, certainly it\u2019s a spice that you can make?
\n16:00
\nDo you have a brand name for it?
\n16:03
\nI have several that I have come up, but nothing really OK?
\n16:09
\nAnd just be aware of all the brands and spices that you see in a grocery store, right, that\u2019s just in your grocery store. So it\u2019s a big market, and so you\u2019d have to have something really cool really slick.
\n16:20
\nRight. Just the last thing for someone, you know, someone that have a last name came up with, not just Facebook, but this is a particular space that I would like to maybe sell it to selling or maybe a major company that I would have a piece of the pie. Yep.
\n16:39
\nThat\u2019s that\u2019s your bigger deal. You\u2019ll make more money.
\n16:42
\nYou\u2019ll also have the option, maybe in local restaurants it depends on your restaurant.
\n16:45
\nLike if it wants a special spice that nobody has, you\u2019d have you probably have to give up, you know exclusivity on it and that let the restaurants.
\n16:53
\nSo yeah, directly a restaurant, but also like you\u2019re talking about a company that can distribute it and package it and everything for you.
\n17:01
\nThe one thing, but the restaurants are ever closed down, due to The economy, goes down, or whatever, You know, they can walk run off of that, that would be willing to maybe go somewhere else.
\n17:14
\nBut what about like ingredients such as like, that particular spies have different kinda nuts, and I know not everybody can have, you know, there are people that are allergic to peanuts or whatever.
\n17:30
\nWhat would you discourage maybe putting stuff in there that Qatar you just have to basically say, what is then there so people can make and you just tell them, you just tell them. Because the niche market will will be there.
\n17:43
\nYour niche already excludes those people.
\n17:45
\nSo you gotta tell them for, you know, liability reasons, I don\u2019t think that\u2019s really a factor.
\n17:51
\nEither the markets there, it\u2019s not, so I\u2019ve thought of like recipes to going to Costco and and Trader Joe\u2019s here in California, Trader Joe\u2019s In all 50 states, but we have one here that says basically, healthier.
\n18:09
\nThey carry healthier stuff and different kinds of foods from different regions, I think I thought of putting some things like that in the supermarkets, which would be really nice.
\n18:20
\nYeah, if you want shelf space, that\u2019s it, that\u2019s the deal you\u2019re, you\u2019re trying to rent shelf space in grocery stores, as you probably already know.
\n18:27
\nThere\u2019s one here if you all want to check this out. Now, I say y\u2019all. I mean, I\u2019m talking about everybody on the call. Whoever hears this because it\u2019s a great example of what you\u2019re describing here. And I\u2019ll show you.
\n18:36
\nI\u2019m already in my town there\u2019s, there\u2019s a woman who I was, the waitress told me this.
\n18:42
\nThis woman runs this I guess it\u2019s a farm. It\u2019s called heavens to Betsy.
\n18:48
\nAnd she makes these gems. I\u2019m sure she makes other things I haven\u2019t I haven\u2019t gotten to see it.
\n18:53
\nBut, I was. I was at breakfast the other day, and she gave me this strawberry jam. It was really good and it was really, it was like, it\u2019d be like Your grandma made it. And she has a deal with this restaurant.
\n19:05
\nAnd I think she jars it too, she sells its can, um, but I\u2019ve not seen it in the grocery store, so she must have some sort of deal with only exclusive places.
\n19:16
\nBut, anyways, heavens to Betsy, if you all want to check it out.
\n19:19
\nThere\u2019s, There\u2019s another one that I like, which is a, kind of like, I guess they would call it ethnic foods. I don\u2019t know how they like, like foods that are not American foods. But there may be from from Spain, or Mexico, or something like that.
\n19:29
\nWell, my wife is from Bulgaria, and there\u2019s this broker, a food broker, that, that sells, um, foods that are made their authentic. They\u2019re made in the country, and then they\u2019re shipped out. It\u2019s called Malinche Show.
\n19:43
\nMay L I N C H O, malinche, O dot com, and they will actually provide you with the product for a storefront.
\n19:51
\nSo like if you had Either want to start one or have a If you have a storefront and you want a new product that hardly anybody has, it\u2019s really nice.
\n20:00
\nYou know, it\u2019s unique and it\u2019s really good food.
\n20:03
\nBut malinche dot com is one I\u2019m, a friend of our family, had one, and she had constructed a platform in her backyard outside the patio for the pool. They put her husband put up platform on wood creates or something. He made a nice ****.
\n20:19
\nHe put these freezers and coolers and a little room in, and in it he built himself, and then she had all these products and she would buy it from a lynching by the case. And stockmen all her friends were like, you know 100 friends and they would come over and on a regular basis, we would just buy from her.
\n20:33
\nThat was our, besides going to Publix, we would go to her place and get all this stuff.
\n20:37
\nWe\u2019d like, know, so she had her own little business going, and she didn\u2019t really expanded, and I guess he was too busy with her job, So she kinda gave up on it. But I thought it would have been something nice. I think what it was, is, she didn\u2019t know how to handle all the competition.
\n20:52
\nThat\u2019s all it is, really. She didn\u2019t know how to get into the market.
\n20:55
\nBut, um, because once you, once you, your customer base is exhausted and you don\u2019t know what to do for marketing, it kind of goes away.
\n21:02
\nSo, I wanted to share those with you as well, to see what other people are doing.
\n21:07
\nAnd you could actually do what they\u2019re doing like Malinche, so you can actually become a distributor or retailer.
\n21:15
\nThought that again, John, I try to go there. It\u2019s a, it\u2019s M a L I N C H O, malinche dot com.
\n21:26
\nYou see it.
\n21:29
\nAnd then the other one was heavens to Betsey, which I haven\u2019t even looked at that one.
\n21:35
\nStudent Loans.
\n21:44
\nI think you have to put that, I\u2019m gonna put the Let\u2019s see.
\n21:48
\nWinter Park is the location, so she might be Let\u2019s see Yeah, here does heavens to Betsy Gourmet, preserves and spreads.
\n21:59
\nHeavens to Betsy.
\n22:02
\nHeavens to betsey WP dot com.
\n22:06
\nright, Anyways, so I guess, you know, it\u2019s a there\u2019s, there\u2019s another farm here, it\u2019s called our RedHill Farms. It\u2019s up on inter-state 417.
\n22:16
\nRedHill Farms, and I go there, once they\u2019re all, because they got fresh eggs.
\n22:19
\nThat the chicken flame right then, Same day and stuff like that, they make their own butter, and I like getting stuff like that.
\n22:28
\nSo, you know, they turned their farm into a little retail store.
\n22:32
\nNow, the reason I mentioned it, uh, there was, There\u2019s a guy down the street, literally, who, for 40 years, I think he\u2019s like, 70, for like 40 years he\u2019s had the sugarcane farm, and he makes the syrup. And you cannot get it anywhere.
\n22:45
\nAnd what they did is he found a Flint glass bottle, supplier, and he got this pure, clear glass with Corks, and he just extracts the sugarcane. He makes a syrup out of it. He fills these bottles and corks it, and he sells this stuff. It\u2019s like gold.
\n23:03
\nAnd I bought the last bottle, and I think the guy is retiring this year. He\u2019s done. That was like the last bottle ever. So I felt privileged to buy it. Or maybe that was a sales pitch, That\u2019s what he told me.
\n23:12
\nBut anyways, so there\u2019s people out there that have already, shop\u2019s, running, that you can get shelf space on, right?
\n23:19
\nAnd so, you can, I\u2019m sure you\u2019ve seen this in your neighborhood that you could you\u2019re looking, you go into one of these shops, and you\u2019re looking for the thing. Like, I went over there.
\n23:26
\nI was looking for some that he didn\u2019t have, and, in fact, I tried to make a deal with him. I didn\u2019t think he wanted, he wanted to put more things on there, but there was a product. I want it. It was this. It\u2019s called Traffic Jam. It\u2019s really good.
\n23:38
\nAnd I think you already had, he was already filled up.
\n23:40
\nBut, I was going to work a deal with them to take a piece of that piece of that cut, so cut of it.
\n23:45
\nBut, anyways, if you have something like you\u2019re talking about, you can go to these places that are already already have foot traffic and work at deal with them, right?
\n23:53
\nAnd so, once that, once that\u2019s working, then all it takes is just either delivering the product or making sure it gets delivered once your contract is in place.
\n24:11
\nSounds good, though, again, every time you just mentioned just you know what those are really good.
\n24:22
\nYeah. And and and you make a good point, Tony, because so what if you already have a way to manage an asset like a crypto coin?
\n24:31
\nAnd then you see an opportunity like if you start thinking like this, I can ask yourself this question. What can I, What can I do to make another 2000? Or even a $500 a month? What can I do?
\n24:40
\nAnd, you know, you will see something, and it\u2019ll come up. I don\u2019t, I can explain it.
\n24:44
\nAnd, yeah, and so, when you\u2019re already ready to go, because you have a company, it can, it can make money in Kryptos. It\u2019s got an asset, it\u2019s managing.
\n24:51
\nYou can literally put a new cash flow in that same company, and because it\u2019s an LLC, it can handle many types of cash flows.
\n24:59
\nSo, you\u2019re already suited to do this.
\n25:04
\nAnd let me share some else with the, I don\u2019t think I mentioned this in the last, cause I\u2019ve mentioned this to a few people, but just for fun. I know you guys have heard me on some of these interviews where I talk about fasting and I learned from a guy up in Canada, He has this channel called the Snake Diet.
\n25:18
\nIt really changed my life, and so I thought, you know, he has such a great brand but he doesn\u2019t promote it and he does it for free, OK. He promotes this whole thing for free. He is a professional. He makes money on the on the backend.
\n25:30
\nBut upfront when he\u2019s talking about saltwater fasting, he gives out the information for free and he coaches people for free.
\n25:36
\nAnd, and it\u2019s genuine, he\u2019s not trying to, it\u2019s not a gimmick I, just I just like what he does and he\u2019s even said on this channel, I have this brand, here, this logo. You can take it, you can use it, whatever you guys want to do.
\n25:47
\nAnd I thought, Wow, I took his logo.
\n25:50
\nI just literally, right, clicked it, and put it on a file.
\n25:55
\nAnd I created an image for a Snakeskin hat, a baseball cap and Apollo style shirt.
\n26:02
\nKinda like this with the snakeskin snake snake diet logo on there, which looks like the medical symbol except it\u2019s a fork with a snake going around.
\n26:11
\nIt\u2019s black and white, right?
\n26:13
\nSo, if you go on e-bay, you should be able to find the polo shirt and the snakeskin Capp.
\n26:19
\nIf you look for snake diet, Snakeskin Capp, an snakeskin or snake diet, polo shirt, it takes awhile, because I have my wife doing this, and we don\u2019t really try to promote it that much. But you can see. I\u2019m going to tell you how I did this, now. I\u2019m in the red on this, I\u2019ve only sold one item from each Batch.
\n26:37
\nBut here\u2019s the key, I could have bought, I could have put $2000 into it, but I didn\u2019t, I wanted to put the lowest amount of money, so I probably put about three or $400 into it.
\n26:48
\nThe way I did it was I found a supplier and I really had no choice. I had to find a supplier in China.
\n26:53
\nShenzhen Province makes all these things, but I went through Alibaba, I think, was Alibaba Express.
\n26:58
\nAnd I was able to buy in bulk and what I wanted was a supplier that would sell me just 12 to start out with.
\n27:04
\nAnd I told them, I don\u2019t mind paying you more money than, you know, then, like twice as much, because that was what the price was.
\n27:12
\nA lot of them wouldn\u2019t sell me 12, because they didn\u2019t want to, didn\u2019t want to deal with me. They wanted me to buy 300 and commit to a monthly. Anyways, I found this guy to send me, send me 12 Of each, I got the hat, and I got the shirt.
\n27:25
\nand I did not order them, I just got him to tell me verbally, yes, we\u2019ll do that for you.
\n27:31
\nSo then I went and listed him, I took the image, he prepared the image for me. I listed them on e-bay and they sat there for like a month, we didn\u2019t promote him at all, and then someone went and bought the hat.
\n27:42
\nSo, let me.
\n27:46
\nSure.
\n27:47
\nEveryone\u2019s muted here, OK.
\n27:52
\nSo anyways, I went enlisted them on e-bay, and then I I sold the hat. And then I sold the shirt now. When I sold the hat, I didn\u2019t have the hat, I didn\u2019t have the inventory. So, we just told the customer, It\u2019s on back order, will ship it as soon as we get, And he was very nice, and he waited. It took a few weeks, but I immediately placed the order with the supplier. And then, same thing with the shirt, didn\u2019t have it, got the order, put \u2019em back order.
\n28:15
\nThen, I, so my point in that is, I did that to illustrate this to other people. Ensure we can make money with it. The spread isn\u2019t that good, but this is a volume way, if you\u2019re gonna make some money, I could probably make a couple thousand a month if I, if I did some volume on it.
\n28:28
\nBut anyways, So yeah, So, I just did that. And that\u2019s how I set it up. So, I\u2019m just trying to demonstrate that you don\u2019t need a lot of money to start.
\n28:37
\nAnd, yeah, I had to come off my own money, but that\u2019s going to be normal, But I really bootstrap the whole thing, It would if I wanted to promote it.
\n28:46
\nThe next thing I would do, probably, is have somebody that would do it on a per job basis, and I would promote it on Facebook.
\n28:54
\nI think that would be an easy thing to do.
\n28:58
\nSo, um, did anybody want to respond to that or asked me a question? I know I muted y\u2019all. Just unmute.
\n29:04
\nSo do all the marketing yourself, or you have a team of people who would, say, post on Facebook, Instagram, blah, blah, blah, I will have somebody do it. I would not sit here and do that. So a person who doesn\u2019t normally for other products, I would have them do it because he knows what to do. I\u2019m not going to re-invent the wheel sometimes I\u2019ll do things myself. But in that case, I would just hire somebody in probably.
\n29:24
\nIt would probably cost me $100 and it would generate a few sales.
\n29:28
\nThen I would just figure out what my return is going to be and then figure out where to put the money for advertising and then just go from there.
\n29:35
\nNow, I did not this is a unique situation because the guy who\u2019s explaining the saltwater fasting, he\u2019s not interested in. Money says don\u2019t come to me with a DLL. That would have been my first approach. How would have created the product, and said, Look, I\u2019ll cut you and split the net, right.
\n29:51
\nBut, he, he would have been turned off and able to said, no, so I didn\u2019t bother, so, maybe someday I\u2019ll do that, but for right now, I\u2019m going directly to the people that would want to buy it.
\n30:00
\nBut, I would recommend, if you can\u2019t, if you do a thing like that, I would go back to the other party where you got the idea from and work out a joint venture. Because this guy has millions of people following him.
\n30:11
\nIt would be a gold mine. And if I, I know by what he said, endless videos.
\n30:16
\nIf I told him that, he would hang up on me, He\u2019s just a unique person, so you gotta look with, you know, work with what you have, So it\u2019s gonna be a long, it will be a long haul. but it\u2019s a good demonstration.
\n30:33
\nI see. Thanks, OK?
\n30:39
\nThere\u2019s other products, too. I mean, I could, I could expand.
\n30:42
\nI\u2019m not gonna expand yet because I first have to see. There\u2019s a steady trend of sales and again, I\u2019m not trying to put effort into it so I\u2019d have to turn it on and see how it works. But once it got to be steady sales and I had a following and people looking at the products. Then I would start expanding. I would do water bottles and towels and whatever stuff like that Jim stuff.
\n31:02
\nBut anyway, that\u2019s just a side thing I do and also I use it for demonstration.
\n31:08
\nYeah, the market is huge for the type of thing.
\n31:12
\nYou\u2019ll even have a hard time finding it, if you go on e-bay and search for it, there\u2019s so many people with snakeskin, caps minds, the only one that\u2019s black, and it has got on the side here, has got the snakeskin snakes.
\n31:23
\nIt\u2019s not six It\u2019s snake diet logo right here, so Anyways, there\u2019s lots of things you can do do you brainstorm your cell phone to my name and my e-mail like Logo on the marketing collars and all that stuff? How is it, that I run it by people that I like to work with, that Don\u2019t have any interest in the thing?
\n31:44
\nUsually, I\u2019ll say, hey, let\u2019s think about this idea.
\n31:47
\nWhat do you think, you know, Just to, just to get people\u2019s commentary.
\n31:53
\nBut yeah, you gotta brainstorm. You, gotta write some ideas.
\n31:55
\nSometimes, I\u2019ll literally get, um, I\u2019ll literally get a pad of paper, and I\u2019ll go to Panera, I\u2019ll sit over there. That\u2019s down the street. I\u2019ll take my bike over there and August.
\n32:03
\nI\u2019ll just sit there one morning until Sunday morning, and I\u2019ll just write my ideas down, and it just starts coming out, right?
\n32:10
\nAnd then, when I get back to my computer, I can isolate the things that make sense, and then I can develop it. And then from the computer, I can maybe find some suppliers too.
\n32:20
\nWhen I was when I was in college, I were also worked at IBM, and I had this weird job where we get all dressed up in A suit and set it up big desk and talked to customers a day. So, we spent eight hours and talked to two customers, and the call time was about a minute each. So I had a huge, free time.
\n32:39
\nSo, I started another business while I was working at IBM when I was in college.
\n32:44
\nAnd I did it because my professor said I should, I should try, so, because I had written this paper and she said, Why don\u2019t you go and actually do the thing?
\n32:51
\nI went, so, I had to go find, and this is back in the day, this is not with the Internet, I had to go to the libraries, how I did stuff. And, I went to, they have different reference manuals, and I found out who the suppliers were for the product I needed.
\n33:03
\nAnd I, and I shipped the product to my house, and I brought it to work, and I would assemble these products.
\n33:09
\nAnd the product happened to be a, had to do with them, Teaching Children Algebra. I was teaching fourth graders, high school algebra. I was demonstrating that you could do that.
\n33:17
\nSo, I put all this stuff together, and then I would go to the schools and demonstrate it, then it, did, they sold, like hotcakes. I just couldn\u2019t keep up with it.
\n33:26
\nSo, anyways, That was another, You know, a long time ago, I did that, but, that wasn\u2019t a day where it\u2019s not easy to find suppliers. But, that\u2019s what I had to do. I had to find suppliers. I had to do it myself.
\n33:36
\nI couldn\u2019t like Today, I could that same thing.
\n33:38
\nI could have someone do it for me because there are enough companies out there that will do that and I could drop ship it and back then, I didn\u2019t even know about dropshipping.
\n33:47
\nSo slowing, learning process, you know.
\n33:50
\nYes, there are so many software, some updates to do all this to do the research.
\n33:55
\nAnd that\u2019s right, It\u2019s just selling your products on. Amazon just wondering. I know you\u2019re on e-bay.
\n34:03
\nWhat about on Amazon?
\n34:05
\nYeah, I, which I haven\u2019t tried that. Now. I just I\u2019m only on e-bay.
\n34:09
\nI mean, what I would like to do is this is have someone else sell it and just make a distributor ship that way. I don\u2019t have to deal with Amazon.
\n34:18
\nAnd that would work perfectly for someone who has a similar product that he could just add that into the product.
\n34:23
\nI talked to someone the other day, and she, she was really excited about this one product.
\n34:28
\nShe had a decent Commission. She wanted to know my opinion. I said, Well, that looks good.
\n34:31
\nAnd so, then I asked her what, um, what successful business do you know, that has one product?
\n34:37
\nAnd she\u2019s like, oh, yeah, not many. I said, Well, it\u2019s good to have the one product, and you probably do well, but you might be do better and I\u2019m going to show you guys this right now.
\n34:44
\nYou might do better to combine your product with something that\u2019s similar to your product. It\u2019s already making money.
\n34:53
\nShe did not have the facility to, to distribute the product or process sales.
\n34:57
\nShe was still at that stage where she liked the thing, but she didn\u2019t have the way to deliver it. And that\u2019s where people fail, is because they don\u2019t know how to get something out the door and collect money.
\n35:07
\nSo I suggested that she go to exchange marketplace dot com, Which is the broker I share with a lot of people.
\n35:12
\nYou go to exchange, marketplace dot com And look for a business that\u2019s selling retail items.
\n35:18
\nWhat was it?
\n35:19
\nI don\u2019t know, let\u2019s call it Champoux, Right.
\n35:22
\nSo she found a brand-new shampoo that she liked. And so what I would I suggested as you go there and find someone who\u2019s selling some kind of healthcare product like that. A cosmetic type product.
\n35:31
\nAnd you can find those retailers for like anywhere from one thousand dollars to $15,000. And a lot of times the seller will finance it for you.
\n35:40
\nAnd I said If you got that, what you\u2019re gonna get is you already have customers, you already have a product or products, You already have a website. You already have a way to install a payment processor.
\n35:52
\nWell you have a payment processor, but what you are going to you\u2019re going to need is a merchant processor, which is a way to take credit cards.
\n35:59
\nAnd that usually costs like $100 a month.
\n36:02
\nAnd so you, you just take your merchant account, and you plug it into the existing website, that\u2019s already making money, and then you add in your product that you want to sell that you really like.
\n36:11
\nAnd now you\u2019ve got, you\u2019ve got a platform to work from. And the volatility and the new thing you\u2019re doing is going to be manageable.
\n36:19
\nIn other words, you might make a lot of sales one month, and then not if you just have, when product right.
\n36:25
\nSo, look at, look around for things that are already out there without re-inventing the wheel that you can use as a tool to finish the project you want to get into the the sales venture you want to get into.
\n36:36
\nDid you all look at the exchange marketplace site?
\n36:39
\nOh, yes. Yeah, OK.
\n36:41
\nNow, there are more of that. Yeah, there are a list of them.
\n36:45
\nI had a question about just buying a business. Like you mentioned looking to get into the roofing industry. And I got three of the guys with me. We\u2019re probably gonna go in in some form or structure yet but I\u2019ve found just happened to run into a gentleman who\u2019s kind of up in the seventies and eighties.
\n37:00
\nYeah, pelt\u2019s going downhill.
\n37:01
\nHe\u2019s been in business for 30 years and I mentioned buying his business.
\n37:07
\nYou seem to be very open to it. Even if it\u2019s like 5 or 10 grand, we hadn\u2019t got really deep into it.
\n37:11
\nBut just, yes, I figured it would be a goldmine to be able to, to take our business and use that leverage of, Hey, we\u2019ve been in business for 30 years, but maybe do business as and rebrand everything in our new name.
\n37:26
\nI would, I would, I think that\u2019s a brilliant idea. That really works really well, in many cases, and but I would use his brand, unless he has some kind of problem, like, litigation or something like that, I would use his brand.
\n37:36
\nYou could, you could develop a new brand, of course, but I would like to look at his brand first, because it takes money to develop a brand, but I think that\u2019s a great idea. And if I were you, I wouldn\u2019t waste time. I would make an offer and see if you can get him to do 1 or 2 things.
\n37:49
\nWell, there\u2019s a few things you need his help with.
\n37:51
\nYou need consulting, even though you probably know everything, you know, we need to know. I would still get me 70 years old. He has a lot of knowledge. There\u2019s a lot of things he figured out that he doesn\u2019t even know, he knows.
\n38:02
\nYou need to talk to this guy and see if you can sort of package some of the stuff he knows, OK, and see if you can also get financing.
\n38:13
\nQuestions by him?
\n38:16
\nAbsolutely, always start with your seller, Always asked the seller, even if you never pay cash for an asset.
\n38:22
\nOr if you\u2019re going to pay cash get financing within the first year. It\u2019s a good rule of thumb.
\n38:27
\nUse other people\u2019s money. So always start with the seller.
\n38:29
\nI don\u2019t care if you have the cash in Pocket, but he\u2019s no longer doing maybe once a month now, but he still has the phone number, you know, some people still call them every now and then from repeat business.
\n38:40
\nName of his is kind of geared towards, we\u2019re strictly going towards strictly repairs because a lot of people don\u2019t want to deal with it, OK. And here\u2019s this more of a full roof replacement. So I didn\u2019t know we had an idea and a new name, and didn\u2019t know if we can do business as this gentleman since he no longer really has anybody get a license from him if he cares. Make sure you have the rights to use his name, if that makes sense.
\n39:01
\nAnd and do the service that you\u2019ll want to do under his name, and I don\u2019t know that that requires rebranding, because he already has a brand.
\n39:11
\nAll right.
\n39:12
\nCan my LLC go by that company instead of me? Absolutely.
\n39:16
\nYep, all it really means is, the LLC would own the property rights, which would be maybe his brand trade name, if that\u2019s has a property value, maybe I don\u2019t know if he\u2019s done a evaluation on his trademark.
\n39:28
\nYeah, and his supplier list is Trade Secrets. Make sure you get those trade secrets, OK? If they\u2019re not in writing, make sure you get them in writing. So that just takes time, and you gotta talk to the guy.
\n39:38
\nOn the bottom of it, We\u2019ve structured the final deal, yeah.
\n39:43
\nI\u2019d love to do that, Absolutely.
\n39:45
\nAnd yeah, and his customer list is, is golden means you could come in there right now and and do something with the customers and as a promo thing, and just generate all kinds of. Good. Yeah. Yeah. I don\u2019t make sense to possibly do a DBA, and kind of slowly, gradually merge, his own image that already established business. That way, you know, he gets known out there talking about. I think that that\u2019s probably would be something that you might want to Absolutely. Absolutely. That\u2019s DBAs, or four.
\n40:23
\nYeah, That way you think you\u2019re not going to change his brand unless you need to. Yeah.
\n40:28
\nThen create your own image out there so people will get to know you even if he decides not to do anything with his name or brown or whatever, right now. Look at the KFC logo.
\n40:42
\nColonel Sanders.
\n40:45
\nHe\u2019s not around anymore, but everybody, everybody knows the product, and they need, They need that image now, so we\u2019re kinda stuck with it.
\n40:55
\nI learned this just recently, I\u2019m very intricate process, and then also like to put a lot of words in whatever they say to keep your logo very simple, Very clean, just kind of like McDonald\u2019s. You see the end, like 10 miles away, you know that.
\n41:13
\nAbsolutely.
\n41:16
\nI spoke with someone the other day, and he, he, he needs to retire.
\n41:22
\nBut he could keep on doing the business. But it\u2019s time to retire and it\u2019s just He can\u2019t even keep up with the orders. He\u2019s make it so much money. And it\u2019s really unique.
\n41:28
\nI don\u2019t even know if I\u2019m going to tell you exactly what he was doing, but The more I talk to him, because he invented this whole thing, someone had asked him to do a service. And he goes, Yeah, yeah. Sure. We could do that, and he had no clue, and he figured it out on the fly and did it and it was brilliant.
\n41:42
\nAnd then everybody else wanted it, and it just made so much money, and he\u2019s been doing it for like 30 years or more.
\n41:48
\nAnd so now, there\u2019s all this intellectual property.
\n41:52
\nIntellectual capital is a big part of a business.
\n41:55
\nIt\u2019s, it\u2019s the information you get from doing the jobs, and it\u2019s unique.
\n42:00
\nNo one else could have done this, and he was asking, like, how do I get out and, like people, people want to buy this thing and they\u2019re gonna pay him, like, basically, he could rightest ticket. There is no way to, to evaluate how much it\u2019s worth.
\n42:12
\nI mean, you can even go off, You could go off the last 2 or 3 years of gross income, which is what people do have to evaluate the price to sell on that type of business.
\n42:23
\nBut, the hidden money is the licensing on all the gadgets that he\u2019s had to develop, on the fly, to solve problems.
\n42:33
\nAnd, and I explained them, OK, it is going to take this guy years, if he wants to do it, too, Create descriptions and schematics and and document all these things so that he can license it back to the company, because it\u2019s one thing to sell to the company because you\u2019ll get X dollars.
\n42:49
\nBut then you want to license back all the intellectual property and the different designs and mechanisms you created, the products you created to solve problems and provide the service in the company.
\n43:00
\nIt was really amazing what he did.
\n43:01
\nSo, so, realize, there\u2019s, there\u2019s a book I mentioned, it\u2019s in my post windfall plan.
\n43:07
\nI think it\u2019s in that.
\n43:08
\nAnd it\u2019s Francis, Hughes, Francis Hughes, I think it is.
\n43:13
\nAnd he was talking about intellectual capital in a company.
\n43:18
\nSo, so keep that in mind because that\u2019s another way to scale things up is by creating or packaging intellectual property and and marketing it in itself either as a license or as a publication.
\n43:30
\nSo again, you know, with the roofing, There\u2019s a lot of that there.
\n43:33
\nI know it\u2019s a very common business, but there, there\u2019s gotta be some, some trade secrets in there. And he\u2019s got to probably have some special deals, too.
\n43:41
\nIf you pick his brain enough, you\u2019ll find out he\u2019s probably got some special deals with suppliers.
\n43:49
\nOn how to find someone who wants to buy. Let\u2019s say, OK, I thought, wants to buy or sell. What I would start with. I would start with a broker, and now that\u2019s not always your answer, but I would start with the broker, especially if you\u2019ve never done it before. Because a broker would not just help you with the deal hill.
\n44:06
\nHe won\u2019t just find you the deal, he will actually walk you through the whole transaction.
\n44:09
\nHe\u2019ll get you the documents, It\u2019ll help you do the research. He\u2019ll even qualify you. It\u2019s like if you come to, like if, if you went to a broker right now, first thing if you wanted to buy.
\n44:19
\nI don\u2019t know. A million dollar item, OK, a business in your town. He would make sure that you\u2019re able to do that. So he would say, well, Who\u2019s buying? He said he\u2019d say, well my company and say, Well, let me see your balance sheet.
\n44:30
\nThat\u2019s probably the conversation you\u2019ll have.
\n44:32
\nAnd so many works, you know, it won\u2019t be that abrupt.
\n44:34
\nBut, basically, he want to make sure that you know what you\u2019re doing, because he\u2019s not going to introduce you to his seller over here.
\n44:42
\nThe seller is going to not want to deal with them anymore. He, he only want serious people. So, he\u2019s going to qualify you.
\n44:47
\nSo, go to a business broker, get qualified, understand what\u2019s involved in the process.
\n44:54
\nUsually they\u2019ll advise you for free, sometimes you get to spend some time with them, sometimes you gotta pay him.
\n44:59
\nBut that\u2019s what I would start with as a broker.
\n45:01
\nIn fact, most of the time I would use a broker unless a deal just fell in my lap. Right?
\n45:08
\nMillimeter, Thanks, Ashley. Balance Sheets, really, in, some of the things, I\u2019m sure, I\u2019ll do, You always have books for your, for your company.
\n45:17
\nI tell people, You know, even if I just start the company out, I would just go get a balance sheet. OK, so my Balance Sheet, it\u2019s going to show my $100 deposit that I use to open my bank account.
\n45:29
\nSo, you gotta start somewhere, right?
\n45:32
\nAnd they just built from there. Yeah, I would say, from the beginning, you\u2019re having books and records is adding value. And it also shows competence and responsibility.
\n45:41
\nYou want to have that ready?
\n45:44
\nGreat, thanks.
\n45:50
\nWell, I think we\u2019re on the hour, I\u2019m gonna end this, and we are going to continue, So I hope that\u2019s been helpful.
\n45:56
\nUm, let me know, if you would send me comments, please. I appreciate your time and I appreciate your all participating.
\n46:02
\nIs there any way I can show this video to someone? You\u2019re welcome to show it. Yeah, I get that.
\n46:09
\nWell, I\u2019m not going to I\u2019m not going to distributed Except for my members area.
\n46:12
\nSo, OK, what we can do is we can do one separately, if you want, OK, We could do another one. Yeah, so, like for your particular project, if that helps.
\n46:24
\nAll right, OK, sounds great, Thanks, everyone. Have a nice weekend. Thanks for your time. Thank you, everyone.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n \r\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t